Since IW sold out (i.e. got money hungry) the CoD series has turned to junk...they and Activision used to have some principles (at least from what was presented to the public) but now, it's no better than the junk EA puts out.
Activision is no better than EA, it's one of the worst developers/studio/publishers to work for and never had any 'principles'.
"We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games." - Robert Kotick, President/CEO of Activision
At a conference in Germany, Robert Kotick stated he tries to promote an atmosphere of "skepticism, pessimism, and fear" in his company and, "We are very good at keeping people focused on the deep depression."
Personally, if I had a choice of working at either EA or Activision, I would pick EA without batting an eyelash.
ack-ack