Note to the moderators: This is not rule #14 related. I do not express any political view regarding the situation in Iraq/Afghanistan. This is about the media.
All nice and dandy and I still think that the report is despicable. I have zero problem with shooting Talibans, but I do have a problem with it becoming a spectacle. Another example is the constant "leakage" of gun camera footage from Iraq. This is the lowest kind of propaganda, the modern equivalent of bringing back prisoners to fight lions in the arena for the home crowd amusement. Notice the little things like: mentioning his kill count, bringing a quotation "When shot at, humans react just like animals" that is general, but in the context the reader associates the enemy with the animals, riding national pride (he is killing them with a British-made weapon) and inventing/citing cool nicknames (The Silent Assassin). Practically propaganda 101.
Snipers make good propaganda heroes. In WWII almost every nation had its own sniper hero and the propaganda eagerly followed (and boosted) their kill counts. A regular soldier that committed an extraordinary fit will be immediately wrapped, shipped home and put on a pedestal before he gets killed. The reason is that a regular soldier is not likely to survive so many close encounters with the enemy to be able to kill 37 of them, unless he is sitting on a big machine gun and they are running exposed in front of his barrel. There is next to nil chance that this will repeat over several engagements and he will survive - there will be no story to follow.
RTHolmes,
You posted just as I was hitting my post button. I partially agree, but see my notes about the propaganda above. This seems to be aimed more towards the home crowd.