All depends who it is really.  Some newbs think dying is bad, some aces think the same.  But the everyday [erson c
I dont think so...   they engage, then run when lose the altitude/energy/position advantage, then turn back when other red dots show up. Its definiately cowardness. I SALUTE everyone who has hearth to fight. Btw, the k-4 is nice, but it dont wear my national colours on its tail.
edit      taking some fire, we'll be back.
DOUBLE EDIT:
Still open, nice...............
Cowardliness is just one of those weird things in this game......  If I'm on a porking run, the only thing I think about it is finishing my mission.  If I'm in fighter mode, I'll prob be a little more careful in my awareness.  
But to say they are a "coward" would be to deny the new person a reason to pull back.  
I may bitcca and moan about people that run, but I find myself doing that same thing if in a bad situation.  
This game may be a game but I believe in it.  I find myself to be alive in it.  I WANT TO MAKE SURE I CAN ACCOM{LISH MY MISSION BEFORE I DIE.