Author Topic: Need help making a logo  (Read 2383 times)

Offline mensa180

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Re: Need help making a logo
« Reply #30 on: March 28, 2011, 10:42:11 PM »
Kamori is correct, these are too flashy.  You want something elegant and professional, not something that looks like it could be the shield in an RPG.  That isn't to take a shot at the work above me, it looks nice, I just don't think it works for an accounting business.

Take a look at what others are doing to give you an idea of just how simple this needs to be.  I think a lot of people get caught up in elaborate logo design when it's really over kill.

http://en.wikipedia.org/wiki/H%26R_Block

http://en.wikipedia.org/wiki/Deloitte_Touche_Tohmatsu

http://en.wikipedia.org/wiki/PwC

http://en.wikipedia.org/wiki/Ernst_%26_Young

http://en.wikipedia.org/wiki/KPMG

Again, not trying to offend, just trying to help.
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Offline kamori

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Re: Need help making a logo
« Reply #31 on: March 28, 2011, 10:46:33 PM »
I guess... (Image removed from quote.)

The only paper you will keep that look and expectation will be on a Cast coated or hi-gloss sheet. You will loose the gradient effect between the blue and Black to the right and left of the center.

If this is intended to go on a UN-coated sheet then no less than 15% on the smallest dot and no more than 85% on the darkest part of the screen. All of the 100% lines need to be a separate layer as to keep it from being screened in the process of going to press. Unless you create different versions for un-coated and coated print.

If this goes to a Digital(copier) then it will become grainy and reproduction will not be what you are seeing.

The best color for paper will be white all others will begin to ruin the effect of the logo...

P.S. This will have to be 175 line screen or better to come close to what your looking at..That transulates to a Higher end press and your customer will not pay for the reproduction of this logo.

« Last Edit: March 28, 2011, 10:49:19 PM by kamori »

Offline ink

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Re: Need help making a logo
« Reply #32 on: March 28, 2011, 10:49:14 PM »
The only paper you will keep that look and expectation will be on a Cast coated or hi-gloss sheet. You will loose the gradient effect between the blue and Black to the right and left of the center.

If this is intended to go on a UN-coated sheet then no less than 15% on the smallest dot and no more than 85% on the darkest part of the screen. All of the 100% lined need to be a separate layer as to keep it from being screened in the process of going to press. Unless you create different versions for un-coated and coated print.

If this goes to a Digital(copier) then it will become grainy and reproduction will not be what you are seeing.

The best color for paper will be white all others will begin to ruin the effect of the logo...


id listen to this guy sounds like he knows what he is talking about...me I think purely in the, hows it gonna look on skin :rofl

Offline kamori

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Re: Need help making a logo
« Reply #33 on: March 28, 2011, 10:51:42 PM »

id listen to this guy sounds like he knows what he is talking about...me I think purely in the, hows it gonna look on skin :rofl

Been doing this since 1989... It takes a greater understanding of what paper and process its intended for to do this effectivly

Offline Dichotomy

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Re: Need help making a logo
« Reply #34 on: March 28, 2011, 10:53:17 PM »
So we live in a world of no Criticism? all we do is beyond reproach? Really?

Plus I made the point that It takes more than some illustrator skills to create a Logo that works For the company and the mediums its intended for.

Criticism without direct and clear explanations of the reasons behind them are just argumentative statements and have no basis in fact that the creator can adjust to.  Constructive criticism helps so long as it's based in fact and not in opinion.  Or are we dealing in opinion and not fact?  Something that appeals to me might not appeal to you.

That said if you have a general expertise in this field please feel free to HELP a fellow member of this community in their endeavors.

I mean, seriously, isn't that one of the coolest byproducts of being a member of this game, community, and board?  Being able to post a request for assistance and getting real expertise in the discipline?  *shrug* Just thinking out loud here.  
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Offline mensa180

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Re: Need help making a logo
« Reply #35 on: March 28, 2011, 11:01:31 PM »
edit: double post.
« Last Edit: March 28, 2011, 11:07:49 PM by mensa180 »
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Offline mensa180

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Re: Need help making a logo
« Reply #36 on: March 28, 2011, 11:03:46 PM »
The only paper you will keep that look and expectation will be on a Cast coated or hi-gloss sheet. You will loose the gradient effect between the blue and Black to the right and left of the center.

If this is intended to go on a UN-coated sheet then no less than 15% on the smallest dot and no more than 85% on the darkest part of the screen. All of the 100% lines need to be a separate layer as to keep it from being screened in the process of going to press. Unless you create different versions for un-coated and coated print.

If this goes to a Digital(copier) then it will become grainy and reproduction will not be what you are seeing.

The best color for paper will be white all others will begin to ruin the effect of the logo...

Spit the truth brother, many times I've made something I thought looked totally balls to the wall awesome, and it did...in photoshop.  Transferring to real media is a pain and can really take a lot out of good work, not to mention the expense/practicality.

Of course now that I've done some banter it's only fair for my work to be put on the cross as well.  I'm not saying you should use this, or even that it's good at all, just that it really doesn't have to be any more extravagant.





Pretty shoddy, but makes the point.
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Offline whiteman

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Re: Need help making a logo
« Reply #37 on: March 29, 2011, 01:06:08 AM »
i gave him simple 1 color AI files, who ever he forwards it to it will be very easy for them to change any colors and work with. Heck if he can get ahold of Illustrator you can add a gradient and shadow if he'd like and it could really pop. I just don't have the time to really do much, i do design and prepress now so my time is usually full unless someone no shows like today.

Offline mensa180

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Re: Need help making a logo
« Reply #38 on: March 29, 2011, 03:50:43 AM »
Yeah whiteman yours was good, but you don't need my reaffirmation considering you're far more experienced than me :lol.
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Offline Lepape2

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Re: Need help making a logo
« Reply #39 on: March 29, 2011, 07:29:32 AM »
Kamori is correct, these are too flashy.  You want something elegant and professional, not something that looks like it could be the shield in an RPG.  That isn't to take a shot at the work above me, it looks nice, I just don't think it works for an accounting business.

Take a look at what others are doing to give you an idea of just how simple this needs to be.  I think a lot of people get caught up in elaborate logo design when it's really over kill.

http://en.wikipedia.org/wiki/H%26R_Block

http://en.wikipedia.org/wiki/Deloitte_Touche_Tohmatsu

http://en.wikipedia.org/wiki/PwC

http://en.wikipedia.org/wiki/Ernst_%26_Young

http://en.wikipedia.org/wiki/KPMG

Again, not trying to offend, just trying to help.


Dang... can I edit my posts and call triple post? lol
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Offline Nwbie

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Re: Need help making a logo
« Reply #40 on: March 31, 2011, 09:23:37 AM »
Was in the graphics / Business Forms business for over 30 years.
Accounting firm with a "too fancy" logo will not go over all that well.
Would you rather have your accountant be plain and simple or colorful? Many people read the logo as a "personality" of the firm.
Plain and simple works best for that industry / profession. Black & White Logo on a simple Classic Crest paper stock.
Same for the legal profession.

My 2 cents,

NwBie
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Offline kamori

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Re: Need help making a logo
« Reply #41 on: March 31, 2011, 07:06:04 PM »
Was in the graphics / Business Forms business for over 30 years.
Accounting firm with a "too fancy" logo will not go over all that well.
Would you rather have your accountant be plain and simple or colorful? Many people read the logo as a "personality" of the firm.
Plain and simple works best for that industry / profession. Black & White Logo on a simple Classic Crest paper stock.
Same for the legal profession.

My 2 cents,

NwBie


Agreed put your money in a Good paper and keep the Logo simple.

Kam