It means Cactus Kooler is one of our wise customers. Cactus, if you have any problems with your, uh, bu... , uh, fabulous-looking Super Duty (hey, it's not about looks), you make sure to let me know. Usually a call from Dearborn will straighten out even the surliest of service managers. You could've contacted me BEFORE your purchase... It doesn't matter to me, really since I'm NOT incentivized to move the metal in any but the most indirect of ways but it usually helps smooth things out. In any case, I'm from corporate and am here to help so feel free to pm if you run into any issues.