I'm trying to point out, that the language is not the main issue. The biggest problem is to spread knowledge of this game. In the USA they can advertise between subject related programs, aiming to an already segmented market. Since here in Europe military channels and hero pilot TV series are a nonexisting breed, the marketing has to be done by a means that exists. If people buy their games in boxes, then it'd be useless to sell games in other packages.
Spell check done, but is this English? Hope you understand.