Debrody, perhaps you should consider, if you do not find it offensive of me to make the suggestion, that since you cannot alter or control other people's behaviour through criticism and derision (demonstrably so), a better way might be to simply do what you do and do it really really well, quietly, and focus your energies on that instead.
At the end of the day all of the hyperbole, the propaganda, the rhetoric and the smack talking et cetera is really on a lesser level of importance to the activity.
Ultimately the truth about what you do will always be revealed to those objective enough to see it.