That looks mean and business-like.
I sure hope it's not a city commute daily driver like I see all over Texas... Moms driving trucks like that out shopping as a daily driver from the burbs to the mall and back, shiny hitch that's never been hooked up to anything heavier than a jetski, big plastic testicles hanging down under the hitch as they drive to Macy's for a rough day in the cosmetics department. Or wanna-be rhinestone cowboys who have never ridden a horse in their life and who wouldn't dream of wearing their shiny boots anywhere they might get actual DIRT on them. Burbs to their middle-management white collar job and back, but they must be real texas men because just look at that TRUCK!
I want to see the truck in an "action shot" doing some real work, after it gets scratched up a bit. Then it's ok