The reason the He 111 and many other early war bombers carried their load vertically was that this was the only way to get the bombs to fit around the wing spars on a low wing aircraft. The Ju 88 had the same arrangement.This arrangement was a trade-off by the designers that gave the aircraft better aerodynamic efficiency with the low wing design but limited the size of the bombs that could be carried and reduced their accuracy (vertically dropped bombs have to tumble as they come out of the bomb bay causing them to scatter more than ones dropped horizontally).