At the end of the day, it does not matter. Few people will actually take the time to figure out what is really going on, as it is more important to have our toys than to be concerned about doing what is right. The rationalizations will come forth like a wall of fire, torching any common sense it can find.
We have gotten fat, soft, and lazy. We do not want to do anything which might cause some us to lose convenience. Microsoft, Apple, and Google all do a very good job making sure the smoke and mirrors are maintained. The consumer does an even better job of being distracted from it all and convincing themselves they have to have whatever the big three are selling.
For me, Windows 7 will be the last dollar Microsoft gets from me. Apple will never get a nickle from me. Google is on the short list as well.
Just call me paranoid and move along. By the time you get hit upside the head with what is happening, it will be too late to do anything about it and you can rest easy in the comfort your rationalizations have brought.