I signed an NDA as part of the contract, I'm not going to post any names.
Suffice to say it is a major world wide OE, with a base line and a luxury line. Just this week, we ran a few tests on products to remove the deposits, with varied success. Yes, there is a major difference, and yes, it is a major problem.
Yes, GM developed their top engine cleaner decades ago. Now, even other OE's actually specify GM top engine cleaner for use to remove the deposits direct injection allows to build up. In fact, if I'm not mistaken, one of the TSB's we got the other day during this project was a Toyota TSB where they specified the use of the GM product.
When you stop spraying the back of the intake valve with gasoline blended with detergents, yet you still keep circulating both exhaust gases and blow by into the intake tract, you will have greater and more rapid deposit build up in the intake, in the cylinder head, and on the valves. It is a known problem, which anyone with common sense saw coming.