Their called a Roo bar, and they do help when you hit smaller roos and wallabies on the open road. In the city carparks, they are insurance.
I must ask you Vulcan... why did you pick that? I would rather buy a second hand car then pick up one of those new.
Was looking at second hand, there's not much choice in diesels these days (retired my old Isuzu Bighorn). Saw one in the yard, took it for a spin. It's not toyed up as a lot of new vehicles but covers most stuff. A 2.0 TDi, auto, AWD, reverse sensor, nudge bar, roof rack, leather seats (from the soft skins of dissidents), 3 year 100000 km warranty, roadside assist (AA)... all for $27k (probably would sell in the US for us$15k?)
Underneath is a licensed Toyota 4Runner chassis, top is a licensed Isuzu Axiom body. Engine was developed with Bosch in Aussie. (Petrol version uses a Mitsi engine)
The roof rack is for a Kayak in summer, other times I have a roof box for extra luggage when I take the family away or room when I go hunting (fit more bambies in the back). I don't ski.
Nudge bar is good for nudging stuff, and city car park insurance.
Definitely not Poland uptown - but I hear they are popular in Russia (not made there either). My moneys on them getting rebadged and sold in the US as Chevy/GM/etc whoever licenses and rebadges it (my old Isuzu was badged as a GM in the US).
3500km's later I'm very happy so far.