I play AH because my friends are here.
A lot of the new players will be leaving friends behind in WB's.
Lets remember to be good friends in the arena. Be helpful and courteous for all the newbee's. Kill them, sure, but be polite while your doing it.
HTC is kicking butt and we can afford to be gracious and not crow over AH victories. Act like you've just shot down Fester after a 5 minute one-on-one. Sure you may have won, but it was a hell of a fight.