Wow, direct marketing to a bbf, and they might sign up and 300 in a channel feed, perhaps if just one half of 1% signed up.   To bad there isn't a mass marketing device available to the business owners of AH , something that might reach millions at once,  perhaps someday that media might be invented, oh, wait, I think it's been around for 60 years or more ,  I see these short story, clips on my TV, they call them commercials.  They reach 10's of millions and if AH could only attract one half of 1% of that viewing public.  I'm not talking about that lame commercial that runs every fifth year  for one program on the history channel.  But actually going after a mass market on a popular TV show, like "The Big Bang Theory"  It has a huge gamming audience following.  But that would cost  more than likely five years of their marketing budget.