Nor do I understand how the thing compensates for wind gusts, elevation angles and gravity, different barrel lengths, bullet types/weights/powder loads and weights. Even such things as brass types and primer seats. All have impact on ballistic performance, most of all velocity and MOA, at extreme ranges. 350, 400 yrds is a chip shot for a decent rifleman on a rest that knows his rifle and load. I can make a 350 yrd shot all day long with a .300/.338 mag and my reloads. Heck even a .270 or '06. Even 400 yrds isnt that hard. But 700 to 1000 ? Ive seen nothing but mistakes made in the hunting field on 600 yrd+ shots on big game and this from guys who swore they practiced long at the range and had a laser. And then you have to good ole failures that have nothing to do with the load,rifle,or scope. Like trigger control and wind doping.
If there is a way to dial this thingamajig into a particular rifle/load they dont explain how. It looks like a fun toy if your rich and want to throw your hunting money away on chasing pigs around in a chopper, "even then most of those shots in the video could have been made with standard sights". Calculating lead should be no problem with a 5.56mm cause you just dont need much at 200 yrds. Im just an average rifleman and I can hit center on a Silh at 300 yrds with an A1 or a Garand all day long with a peep sight. Why? Cause Im military trained and/or a rifleman that learned the basics and built them into muscle memory.
Realistically I can see it only being useful when paired with a particular rifle and a particular load. Maybe thats what they mean to do, to sell the entire package.
Which leads me to believe there will be no hurry for the military to adopt it. It may have some app's with the .50 BMG systems, but ya know, those guys are pretty darn good with standard gear and a spotter. Military shooters are pretty anal but a lot of stuff and I surely dont see them handing the trigger pull over to a thingamajig. Eventually there will be something like it as standard but not in out lifetimes. Back in the '70s who could have foreseen dot scopes being standard issue right?
As for hunting big game? I hope I never see one out there. Pigs and varmints is one thing but theres enough slob hunting already without a sci-fi scope.