Earl,
To many younger than us, winning at all costs doesn't mean selling their soul. It means: "I win, you loose, screw you!!" It works because the Intardnet is anonymous with no accountability to painfully grow you up.
You should read HR blogs and the epidemic of problems that attitude has created in the last decade. The biggest single problem is trying to find people to employ who are not adult bodies with 8th grader emotional problems steering their mouths.
The Intardnet and social media is not your child's friend.