Yes indeed, beauty is in the eye of the beholder. This is the first Ford truck front end I've liked since they left that big flat nosed thing in 91. 2005 was nice but looked awfully soft for a truck. I like that they finally left the massive headlight assembly. It's still big but with the cut out, I think it just looks amazing. First year I've wanted a new truck in a long, long time. Don't like the Dodge line at all, Chevys just do not do it for me. This one just jumped out and said Yep, time for a new truck.