If you can market to MTV, comedy Central, AMC, and Fox news, I bet you would see a tremendous amount of new players. They got that phone game commercial now with Arnold going around, and I bet they have made a fortune off those commercials. It's all about the channels you can market to. I think it's the reason why the military channel didn't work so well, not a lot of people watched it. I think if you can get millions and millions to view your commercial. It will make an impact.
Then it all comes down to how badass you make the commercial look
If you posted some YouTube commercials, that would possibly help.
I know it's all expensive as hell, but I think a massive marketing campaign would help AH3 immensely.