The problem with Rooks, to my way of thinking, is they lack an identity. They need a new brand. Let's face it, Robby the Rook isn't cutting it anymore.
![](http://i.imgur.com/REfGm2W.gif)
And recent attempts at building a new brand identity have fallen somewhat short. The logo for the failed "Rook Nation" movement looked more like a playing card from a children's cardgame:
![](http://i.imgur.com/oITIi6l.gif)
And consultations with leading design firms produced images, that while elegant, lacked the necessary power and aggression.
![](http://i.imgur.com/Uga0Gls.jpg)
Others took the aggressive aspect a little too far:
![](http://i.imgur.com/9f9RU3N.jpg)
The search goes on for a logo that combines strength with the power and determination underlying Rook culture:
![](http://i.imgur.com/9Vk0536.jpg)