The problem with Rooks, to my way of thinking, is they lack an identity. They need a new brand. Let's face it, Robby the Rook isn't cutting it anymore.
And recent attempts at building a new brand identity have fallen somewhat short. The logo for the failed "Rook Nation" movement looked more like a playing card from a children's cardgame:
And consultations with leading design firms produced images, that while elegant, lacked the necessary power and aggression.
Others took the aggressive aspect a little too far:
The search goes on for a logo that combines strength with the power and determination underlying Rook culture:
