Marketing

[mthrockmor]

When is HiTech going to market AH3?

The numbers have cratered, with large maps leading to mostly a horrible situation online. No need repeating the complaints, nor the suggestions, because neither of them matter. I have long suspected that HiTech anticipates AH3 will require all new computers, so slowly kill off the old player base in anticipation of creating a new player base. Fine. Step one, mission accomplished. Now, when will the marketing campaign happen? Or, when will you adjust the maps to reflect the numbers?

Note: It is highly unlikely an answer will be forthcoming, more likely this thread will be locked and I'll be banned for a period of time. But, we should all keep paying our $14.95. I know, and if I don't like it leave. I know, I know...

It would be nice for HiTech to actually respond in another way.

boo

[The Fugitive]

Who says HTC plans on doing any marketing? They have had the chance to push social media and have only fumbled along. Social media is free, all you have to do is use it. Just like that new movie coming out next month you have to generate interest one way or another. Posting multiple times on social media daily could help generate interest. Interest from that younger crowd that is sooooo much into social media.

As for chasing out the old guys with the old computers.... LOL!!! ya Im sure that was at the top of their list to do. My computer is 3-4 years old and runs the game pretty much maxed out, Im not going any where. Those that have lost out, it is there own fault. During the two years they took to create this up grade a buck or two put aside would have bought a pretty darn good computer when the new version came out. Don't blame HTC for upgrading, blame those that refused to upgrade.

Maps, I don't play everyday, but the only maps I see in play are the smaller maps. Poor game play generates the lack of action, not the maps.

[mthrockmor]

Funny...its cratered and everyone needs to just shut up! That's been the response for a couple years now. Sounds like a tribute to Fidel Castro.

boo

[The Fugitive]

Funny...its cratered and everyone needs to just shut up! That's been the response for a couple years now. Sounds like a tribute to Fidel Castro.

boo

I agree that numbers are way down, but so far we haven't seen anything new in the way or marketing from HTC. The excuse has been why bother if all they can show is AH2. Well AH3 is out, whats the excuse now? I think Hitech doesn't believe in spending money for a small return. Well, thats fine, but he has a free option available now in social media and he doesn't seem to want to use it.

They hired someone , but we saw very little from her. Was it too hard to get anything from HTC to post without letting out any secrets? Who knows, maybe she just wasn't the right person for the job. They did try the "boxed" version of the game in Europe, but I guess that didn't work out too well either.

I haven't seen much effort in the way of marketing from HTC other than the TV spot they had years ago and the boxed version they released in europe. What we say here on the boards isn't really going to make much of a difference in how HTC handles the marketing. When it comes to their business, they don't take much in the way of recommendations no matter how well meaning.

The same goes for the game. Very few recommendations are excepted. On one hand they have tried many of the "ideas" over the years in this game or the one Hitech built before. I think they have a pretty good idea of what works and what doesn't. On the other hand, TIMES CHANGE. Players are different, they approach the game differently and new things steer the game in unexpected ways. Could changes in the game make changes in game play? Sure, but would that help, or hurt more than what we have now?

 

[mthrockmor]

What are the chances HT is polishing this up to sell to another gaming company? Thus, they don't care about numbers, just technology.

Boo

[The Fugitive]

What are the chances HT is polishing this up to sell to another gaming company? Thus, they don't care about numbers, just technology.

Boo

Personally I don't think that is on the table. Who would pay top dollar for a game in its decline.... numbers wise?

No They have a great game, very good graphics and good setup with a small overhead, they just need to push what they have. I think Hitech is a bit jaded on the whole advertising thing. It seems he has been burned before. Thats why I thing he should be pushing the social media side of things. Its free! I wish I could get a few weeks off from work to spend time in the game to post to social media what was going on in the game. No big details like so and so was attacking NOE at such and such, but minor details like what was going on in the chat, what bases just got captured who landed X amount of kills and so on. Posting every few minutes with updates would generate interest.

Generate interest on social media and you start pulling more folks in. More folks in mean more players playing ALL styles of play. More styles means more action for everyone.

Social media is free, all it takes is time and a bit of imagination to spark interest.

[mthrockmor]

They should at least put together a social media plan and let the community implement. I'd even help.

Boo

[BaldEagl]

Personally I don't think that is on the table. Who would pay top dollar for a game in its decline.... numbers wise?

Maybe for the hidden subscribers like me.  I'm sure I'm not alone.

[zack1234]

I agree but the again I don't.

I send on a regular basis marketing suggestions to HTC but have had no replies

I think they are evaluating my ideas and will get back to me shortly.

Is it true sandles and socks are requires attire in the HTC offices?

Pipz was asking by the way

[Max]

Seems to me that the numbers were increasing, shortly before and after AH3 went live. I'm still seeing a number of old sticks returning to the game.

Agreed...HTC needs to make the game more visible on social media. The every other month blurb on Facebook isn't gonna do it.

[The Fugitive]

Maybe for the hidden subscribers like me.  I'm sure I'm not alone.

The quote is out of context, we were talking about someone BUYING HTC out, not subscribers to the game.

If HTC was looking to sell, Im sure he would want to get top dollar for the business, but with the numbers declining that would be a tough sell.

Seems to me that the numbers were increasing, shortly before and after AH3 went live. I'm still seeing a number of old sticks returning to the game.

Agreed...HTC needs to make the game more visible on social media. The every other month blurb on Facebook isn't gonna do it.

Agreed, it has been fun seeing some of those old names on the screen again. There are more otw if you look at the BBS. A few are looking to buy new computers this weekend and are looking to get back into it.


The issue will be keeping these guys. Granted it IS a holiday weekend here in the US, but a few times I jumped into the game I never saw the numbers hit 200 

Case in point, about 5-6 of us rooks were hitting a Bish island with a like number defending. With 2 CV off the coast the flights in were only a few minutes, and the CVs were far enough out that the Bish weren't fighting under our cv puffy ack. We almost had it a couple of time but "resupply" bit us on the ass. We did a quick turn about and grabbed the V base they were using to resupply, and then turned our attack back towards the airfield.

This battle went on for almost a couple of hours. Even after the CV got sunk we kept up enough pressure while we had to defend the V base. A fun time just like the old days. Numbers stayed fairly even thought it all. Lots of deaths and kills had by all. No pickers to ruin the fun. No spawn campers at the fields. I don't even think we ever dropped the hangers, tho they did drop both cv's eventually.

I dont know what happened from the Bish stand point but all of a sudden I guess it looked like we were too close, or maybe we were just having too much fun, but the "horde" had to come in and suicide into the cv that was closing again, and 20+ guys came in to take a V base.  From then on it was hordes on both fronts. Needless to say I logged not too long after that.

These guys coming back left for a reason. My guess is they will be reminded of the reason soon after loggin back in. We need more players, and the game needs to be tweaked a bit to put the emphasis  back on fighting not just on rolling bases.

[Shuffler]

Antisocial media. Many do not use it at all.

[The Fugitive]

Antisocial media. Many do not use it at all.

but a very great many do use it. This is a pool they can draw new players from.

Your already hooked, you dont need to join facebook   

[Spikes]

Antisocial media. Many do not use it at all.

Social media is the current and future way of advertising, and like Fugi said...it is absolutely free. No need to pay for a commercial to air anymore. Just make a video and post it on FB, watch people share it and get the word out.

[Max]

We need more players, and the game needs to be tweaked a bit to put the emphasis  back on fighting not just on rolling bases.

I'm seeing quite a bit more pure air combat, although the base grabbing still goes on. NDIsles map is always good for a dedicated dog fights on center isle.