Marketing

[BaldEagl]

The quote is out of context, we were talking about someone BUYING HTC out, not subscribers to the game.

If HTC was looking to sell, Im sure he would want to get top dollar for the business, but with the numbers declining that would be a tough sell.

Not out of context.  I knew exactly what you said.

Anyone wanting to buy a business like HTC is going to pay for subscribers, not players.  While I'm sure numbers are down I also suspect there's a reasonable contingent of people who hold onto their subscriptions without actively playing.

Another factor in that purchase decision is in how sticky the subscriber base is.  I suspect HT's subscriber base is pretty sticky.

[DaddyAce]

..... I also suspect there's a reasonable contingent of people who hold onto their subscriptions without actively playing.

Another factor in that purchase decision is in how sticky the subscriber base is.  I suspect HT's subscriber base is pretty sticky.

I'm one of those in a sense.  This is the only puter game that interests me.  I maintain my subscription, despite periodic months of of little or no activity in the game.....depends on what else is going on in RL at the time.    I do so because I want this game to be here when I do want to play, and realize it's a small outfit with a limited player base, it so I feel it worthwhile to support Hitech whether I'm active or not.

Another thought on the value of social networking.  My oldest son started a successful online business, logicalincrements.com, with a guy from Malaysia that he met online.  I recall early on that they got a huge boost in traffic from someone posting about the site on Reddit.  I know little about Reddit, but apparently the post caught a lot of attention.     The day of the Reddit post, the site received so much traffic that it shut down the Amazon server that was hosting the site.

[49ZERO]

All we need is scantly clad women to promote this game on social media. With hot models wearing aces high 3 swim suits and raving about how much fun it is to play, should increase player numbers. Look what kate upton did for game of war. Hitec should see if she would be onboard to do a commercial for aces high 3. She could say things like Fly Fast and live or spawn quickly do not delay. Will you be my copilot!!

[JunkyII]

A twitch commercial for Aces High on War Thunder, IL2, World of Tanks, and that ship game would probably pull some people over....the commericial should focus on the flight model honestly which is where Aces High has it's major advantage over many games.

[Shuffler]

Social media is the current and future way of advertising, and like Fugi said...it is absolutely free. No need to pay for a commercial to air anymore. Just make a video and post it on FB, watch people share it and get the word out.

It is not the current or future of advertising. That is why you see folks begging for likes on these boards and others. Facebook is more of a game with poor security.

Facebook is not free. Your information is worth money to other companies.

[Lazerr]

Marketing is fine and dandy.. good idea.

A better idea would be first adjusting game mechanics to provoke combat, not sissyness.  You know,  to give them something to get addicted to, bot bored from.

[Ramesis]

Sorry guys... but I'd pony (no pun intended) up $25-$30 to keep this game
up and running 

[Spikes]

It is not the current or future of advertising. That is why you see folks begging for likes on these boards and others. Facebook is more of a game with poor security.

Facebook is not free. Your information is worth money to other companies.

Then please explain away why every game which has a facebook/twitter/instagram/google+/etc also has thousands or hundreds of thousands or millions more players than this game. Surely it cannot be any sort of modern marketing tool.

[Lusche]

Then please explain away why every game which has a facebook/twitter/instagram/google+/etc also has thousands or hundreds of thousands or millions more players than this game. Surely it cannot be any sort of modern marketing tool.

They don't have just a facebook/twitter et al account. That's just a part of the marketing game. You must have that stuff today, but that alone doesn't bring in anything. Note HTC has a facebook page too...

Effective marketing / advertising is still not for free. Not at all.

[Max]

Sorry guys... but I'd pony (no pun intended) up $25-$30 to keep this game
up and running 

So would I if I were still in the workforce but health issues forced retirement last year. Fixed income = tight budget. I'd be gone over $20 @ month.

[The Fugitive]

Sorry guys... but I'd pony (no pun intended) up $25-$30 to keep this game
up and running 

Bumping the subscription rate would get rid of the rif-raf, and give the arenas even smaller numbers.

[AKKuya]

Maybe the real answer could be that the "investors" of the game are so rich, that they use this game as a tax write off. If that was the case, then the money spent on marketing would be tax write off as well.

[JunkyII]

Sorry guys... but I'd pony (no pun intended) up $25-$30 to keep this game
up and running 

That wouldn't help the long run

[mthrockmor]

I we old think the value is not the player base but the new game design. Maybe a young company acquired it, integrates it into something else, and voila.

An organic, social media campaign needs to be developed.

[JunkyII]

I we old think the value is not the player base but the new game design. Maybe a young company acquired it, integrates it into something else, and voila.

An organic, social media campaign needs to be developed.

Twitch, Youtube(falling off a bit now),Twitter and Reddit.....that's where the gamers of the interwebs hang out the most. Facebook is more about politics and social status now

Would be nice to see a big twitch streamer or youtuber start playing Aces High...there's guys that play a game and 5K people get the game just to try to play with them.(I dont know an actual number but it's a lot) (Summit1G, Lyric, Vanoosgaming, ect ect)