That kind of advertising formula ALWAYS works with a "living" brand like star wars. There are millions of fans, both hardcore and casual, who will have their interest sparked by ANY new brand content. The fact that this one has so much mystery built into it is an advertisers wet dream. Even the real world has thrown in a sad plot twist, and will they have to explain away Leia's absence now or 2 years from now? Yea Solo got killed off but was Leia written into the script and so had to be written back out?