Crap.. and to think I came up with this, sober...
Under the premise that if people had a common thing to hate, the enthusiasm and participation levels would increase..
I present to you a different form of alignment, instead of our current chess pieces:
Contemporary phobia arenas:
Cola Wars: Countries: Coke, Pepsi, Evian
Car Wars: Ford, Chevy, Chrysler
Car Wars II: Toyota, Honda, Nissan
Car Wars III: Acura, Infinity, Lexus
Car Wars IV: BMW, Mercedes, Audi
ESPN Wars: NFL, NHL, MLB
ESPN Wars II: NFL, FIFA, um.. That should do.
Beer Wars: Budweiser, Coors, Miller
Console Wars: Microsoft, Sony, Nintendo
Don the colors of your favorite product and defend the home office!
Of course, you'd need separate squad databases to support the side switching as different 'flavors' are cycled in.
Damn the lawyers and trademark infringements.. COAD Away!!!!