There's two things wrong here:
1) What makes you assume that noob are looking for "fights"? Is there any kind of advertisement somewhere along the lines of ... "join AH to find fair 1vs1 fights"? The website take about the war etc., and war isn't where you would find the kind of fights you are looking for in here.
This game is all about fights! Fighting 1 vs 1 is only a small part of it. Fighting to capture a base, fighting to repel a tank assault, fighting to get thru a cap to drop your bombs on a town/base/depot. If you arent here to fight, what the hell are you doing?
2) Assuming noob would indeed look for fights and then find them. Would dieing in two turns make a noob more likely to subscribe than not finding a fight, but at leat getting a feeling of some kind of accomplishment carrying out whatever else is needed to contribute to the war?
Dying in two turns was an improvement for me. It made me want to get to 3 turns, or get a few hits in before I died, getting that first REAL kill was something I'll never forget (was in an F6F if you can believe that). Again, if you dont want to fight what the hell are you doing here?