It's far easier for the player base to affect conversion (which is the important issue) than it is for the player base to affect advertising (which is not the important issue anyway).
Conversion is the meat, folks.
Advertising -- as it turns out -- is the parsley.
Think of it this way.
You have a race car. You want it to go faster. It is fouling plugs like crazy, causing misfires and loss of horsepower.
Probably not an effective choice to focus on the paint job.