Monday night madness could be a good tool to get players without subscriptions back into the game, it would simply have to be held in a player created arena, not one hosted by HTC. It wouldn't happen over night, but it already has a solid following, and any pull it had on current non paying players might be enough to set the hook and get them more involved in the game. I'm sure if something like this was advertised on the Facebook pages, and the fact a subscription isn't needed to join in, there would be se success in pulling some old timers back in. If it got a really big head of steam, we could maybe start Wild Wednesdays or something.
Just kind of spit balling here, as I think more activities like MNM could only help the games population, and the enjoyment of the current one. It might help get some new players aimed the the air combat aspect of this game, and not flying in a sea of green against no opposition and tools heading.
I like to take bases too, but when there is no fight for it, we are kind of missing what made this game thrive in the first place.