Just raise the price back to $29.95...
You could lose half the remaining base and still make the same..
Eagler
If you’re talking about advertising on tv the gain didn’t cover the cost of it. Its suppose to surpass the cost. The 1m you possibly spend could have updated the game and it sell itself with simple promotions.
Again, drawing them in and retaining them would probably depend on graphics.
Only 3-10% were retained.
So, IMO, the graphics must be modern graphics before gambling in tv advertising.
As some may have noticed, a lot of games went the tv route years ago, most pulled out, you rarely see them now for the same reason.
Update and spread that word on every internet place you can the word of those interested would travel word of mouth and if you are successful then MAYBE gamble in tv ads.
Bubble popper, I know.
If you drew in 40,000 at $15 you are only hitting $600k, that 1m is 400k under water.. aAnd that is if they make it past 2 weeks and subscribe.
IMO, it might be better if put into the game, and thats still a gamble, but maybe better results.
Fleeting thoughts, if you had 1m and wanted to advertise too maybe 500k on update, 500k on ads. A loose example. But 1m into game may be better, DCS, WT, IL-2 don’t advertise, that I know of, maybe short term ads to get the word out.
All IMO