:ahandDid a little research on difference in advertising on streaming tv.
I have doubts HT would bite. But nothing ventured nothing gained
Advertising on streaming TV (Connected TV/CTV) is generally more cost-effective than traditional linear TV, offering lower entry costs and superior targeting capabilities. While premium platforms like Netflix can cost $20-$65 per thousand impressions (CPM), general streaming ads often average $15-$35 CPM, with some niche options starting as low as $10.
Key Takeaways on Streaming TV Ad Costs:
Cost-Efficient CPMs: Streaming ads generally range from $15-$35 per thousand impressions (CPM)
Lower Entry Barriers: Unlike traditional TV, which requires large upfront investments, many streaming platforms allow smaller budgets, making it accessible for smaller businesses.
Targeting Efficiency: Streaming offers advanced targeting, allowing brands to reach specific demographics or interests rather than broad, expensive audiences.
Platform Variation: Costs vary widely (e.g., $10-$30 on Hulu vs. $20-$65 on Netflix for direct, according to data in).
Ad-Supported Growth: The growth in ad-supported tiers (e.g., Netflix, Disney+) has opened more inventory, contributing to more competitive pricing.
Average Streaming Ad Costs (CPM) by Platform:
Hulu: $10-$30
YouTube TV: $20-$25
Peacock: $20-$30
Amazon Prime Video/Freevee: $15-$25
Netflix (Programmatic): $20-$30
Disney+: $30-$50
While streamers are increasingly adopting traditional ad loads (e.g., 8–10 ads in a 30-minute show), the ability to target users based on behavior, such as through the Amazon Advertising platform, often provides better ROI than broad, linear television.
