I still think a two tiered model will bring some life back. The steam release had potential but the people there were sold a bag of snake oil when AH was “free” to play because it required a subscription to get into anything that could sell them on the magic of the game (MA and Events). The learning curve is too steep for a two week trial. The problem is people are not going to pay for something that they can’t even get semi-proficient at. It’s not that they lack the fortitude to do so. If you look at other games where it is free to play, the entry is free but adding value after the start generates revenue. Looking at games like COD, you can play and grind to to get competitive or you can buy battle passes and such to get guns and skins off the jump. I’m not proposing that exact model but something similar to get players hooked.
It should go something like this…
Option one: Free to play with access to the MA and events.
A limited plane/GV set that can achieve some success in the MA. You could set all available equipment prior to a certain date (pre 1943?) or simply hand pick some to be available.
100 perks that allow players to use on later war equipment (current perk models excluded) with a perk cost of 20 regardless of model. These perks would reset every month. This would allow free players to experience late war rides in a very limited capacity.
Skins downloadable but limited to default only. (Maybe available for purchase at a buck a piece?)
Possible purchase of perks (100 for $5) basically a buck per plane.
Option two: Would be the same model we already have.
This would get the hooks into players and let them learn at their own pace without the absolute need to shell out any funds. It also gives value to the $15 model as an upgrade. I would lobby hard for the removal of AWACS. This would simultaneously help the new additions sneak a kill in every now and then while limiting the clubbing they’re going to take while learning. AH is sneaky in its ability to give dopamine to players. It’s kinda like golf where you hit the one good shot in an hundred and you’re hooked.
There's something in another game I like called Smite where they do this: they have base characters (Gods) that are always free (5 I think), then a weekly rotation (another 5) that you can play. Smite is a bit different in that it's completely F2P if you want, but the premise would work here considering the vast amount of options.
So for example could have a base set of stuff that's always free like (spitballing here) Spit V, 109F, He111, F4F, 251, T34/76 then have some sort of rotation of random planes. One week it might be a P-51B and F4U-1D, the next Spit 9 and B-17 and Panzer IV. Of course, no idea how much that would take to code.
When I spoke to HT last he was not opposed to the idea of making some stuff free in the MA, or possibly having the free tier require perks for most things.