Interesting read
I used to work for a local Electronics Boutique and got to know the inner workings of Sony/Nintendo pretty well. They would send representatives up, brief us as to what was up and coming, etc. They really did a nice job of making us feel like we were part of the "team". Both Sony and Nintendo left the employees with lots of free t shirts and other gizmos. Great advertising for them, and it made us all feel like we had the *inside scoop*.
Sony went one further and gave each store a demo unit, and the manager let a different employee take it home for a month. We had a policy at EB where employees could take games home and try them out (ahem, or visit the happy CDR equipped PC...hehe).
I've always been torn between Nintendo and Sony. No doubt, as an adult, Sony had the better games. But boy, do I hate "Loading...". The N64s were an easier sell for folks who had toddlers/young kids. Mario, Yoshi and the sort appealed to kids that age. I had a N64 at home and loves the Flight game and the Zelda stuff. Cartridge meant no waiting for CDs to load...but also limited the machine to games that fit on a cartridge.