When it comes to MMORPG, you've got different camps.
There are those who are rabid WWII Flight sim fans and will not play anything else.
Then you have folks like me, who love aviation, but will try anything when it comes to entertainment. Like there was this time I cut a hole ina cantaloupe and put it......err where was I?
Anyway, I used to play Ultima Online. I could give a rats bellybutton about mideval warfare and all that Harry potter crap, but it was a good time.
So now something new, like Star Wars Galaxies is coming down the pipe. Folks like me will try it out. If it's entertaining, and more fun than anything AH offers, I'll switch. I could afford $15.00 a month times 2, but I don't have the time to get really good at any one game, so I would choose one of the other.
The bottom line is, a game that rests on it's laurels (Especially an MMORPG) eventually gets knocked off it's pedestal.
Now, AH has the best customer support in the business. The game is getting a little old. The MA hamster wheel needs some refinement. AH needs something to add spice back into the game before games like SWG come out.
The hard core WWII gamers will always be loyal to AH. But how many people are there in this niche market and can AH survive on their subsciptions alone.
But Dale knows his business. He knows what he's doing. I'm sure he has something up his sleeve to stay competitive.