I like the TV commercial for SOCOM.
Buncha dweebs wearing mikes and sittin' on couches gearing up to kick ass, they plot thier gameplay as a team, go into the game and get killed quickly.
They sit there wondering who the hell the opposition was!?!?!?
Flash to a desert tent, a group of Special Forces troops in kakies, standing around talking about how easy it was to kill the other guys.
I sometimes wonder if sumthin' very much like that doesn't happen in AH from time to time.