I'm glad you're aware of it and your drug agencies are taking action. With your help, we'll soon have cocaine as the number one drug of choice again, where it belongs!
Actually I can't take credit for this one. Most of it comes from a TV programme called 'Brass Eye' made about 5 years ago. The writer, Chris Morris, is a modern day Peter Cook. Basically in each of 6 episodes he 'discusses' a serious issue affecting modern society (sex, drugs, science etc), and uses a made up story to dupe celebrities into supporting a plainly ridiculous campaign.
In the Animals episode it was an Indian elephant with it's head stuck up its arse at some zoo. Made up of course and quite impossible, but you should have seen the celebrities stumbling to jump of the band wagon.
BTW, with the Cake issue, he managed to persuade an MP to ask questions in parliament. Despite cake being a 'made up' drug (a celebrity actually read that bit out loud, it being 'made-up'

).
The celebrities are very British orientated, but he could do the same in the US. Imagine Oprah Winfrey with a F.U.K.D. and B.O.M.D. T-shirt on, I think that would be equivalent. Or Grunherz for that matter, because he's the only one that seemed to fall for it.

If you get chance to check it out, I'd recommend it.
