Watching the Film on Four last night (as a break from furballing in my Dora) I noticed that the programme was being sponsored by the French beer company and producers of Stella Artois™. The theme of the ad is that a young man has assisted a young woman who has collapsed having succumbed to some sort of infectious disease, and carries her away to get medical help. Her father is grateful to the man, and as a reward buys him a large glass of Stella Artois at a hostelry. (The ad is set in the period 150-200 years ago) The young man wants to go forward to get his beer but an old codger in there tells him to back off.
”Vous êtes contaminé!”, comes the warning, the old codger being concerned that the young man has himself fallen prey to the illness. To which the father replies
”Il n’est pas encore contaminé!”, which could mean
he is not YET contaminated or
he is not STILL contaminated, the French word encore meaning still, yet, or again. Straffo!! Please advise...
Anyway, the old codger gets offered a sip of the beer, from whose vessel our young hero has already taken a few sips. He accepts, the marketing message being that so good is the Stella Artois, he’s willing to take the risk of drinking from the same vessel as our hero. After he’s done so, the young man coughs a chesty cough! All eyes shift to him, and the ad ends abruptly...

;)
Hehe, a somewhat curious theme for a beer ad – especially at a time of the SARS outbreak. I wonder if the Advertising Standards authority has received any complaints for being insensitive. Or maybe “Disgusted of Tunbridge Wells” can’t speak French.