They look a lot to me like the WW2OL promoters who promised all kinds of neat features......
A cool website doesn't mean a cool game. Let me know when they are in open beta. I was reading their message forums regularly, til I realized that no one was really answering questions and the responses you saw from the designers just left you with more questions...................
IF they ever get it off the ground and onto the net and into open beta, I'd like to give it a look.