When I worked Retail (Liquor Store) we started Holiday schedule Oct 1st. Getting stock in, preping displays, endcaps,ect. The day after Thanksgiving we took down the Turkey decorations and put up Santa crap. The displays didn't change, unless we added more. January 2nd was what sucked. Everything we didn't sell had to be boxed back up, inventoried and shipped to our Corporate warehouse. Don't miss it a bit.