Recoil is a relative factor. If you're sitting still and thinking about it, a .22 will hurt.
But if you are doing something with it you won't even notice.
Plus you can tell the guys in the video had never fired a real gun. Most were leaning back on their heals. They were all not holding the gun right.
And lastly, they had british accents, so that automatically qualifies them for pansies.