I agree. The owner of hardocp doesn't exactly like being told what to do with his site especially involving a revenue stream for a free site, so I just deleted the hardocp link from my shortcuts. It's too bad because their site has the best review system around in my opinion, but it comes down to this:
I do not want to be associated in any way with people who think torturing and killing small animals is cool.
Based on the ad's portrayal of killing seagulls in an extremely painful fashion, that means killer nic and hardocp. "Think torturing animals is cool? Then visit hardocp and buy a killer nic!"
Sick.