Holden I see what you're getting at but I think you're missing the point. What you state is true IF you are using conventional collection techniques.
What Bones is alluding to is that although the physical size of his apparatus is only 10sq.ft. the effective collector area in his design is 30sq.ft.
What I state is true regardless of collection technique. There is only so much sun to collect. It you want more, you must have more area perpendicular to the suns rays.
I suppose if you had a 100 m tower 2 meters wide at the south pole, you could get 200 M2 of collector perpindicular to the suns rays on a small footprint, and then collect 200 KW, assuming 100% efficiency.
Is that where this collector we are talking about is?
Let see 3 : 1 is this at 71 degrees N latitude?
Solar 2 in the Mojave is using 4000 acres to get 750MW, in 2010. thats about 35 sq M per KW ... mirrors and sterling cycle.
PV are on the order of 20% efficiency, 40.7% was a laboratory world record last year.
So if PVs are used at 20% efficiency, you get 200W/M2