A risky choice. On the one hand, you can't connect her in any way with Bush or Washington. She's truly a political outsider in that respect. The downsides though potentially outweigh the upsides...
1) She has limited political experience. As the VP is only a heartbeat away from the presidency, her nomination undermines the McCain position that Obama is too inexperienced to become president. If Obama is too inexperienced, what does that make Palin?
2) Gender is not a strong predictor of vote choice. If this was meant to woo female voters, or Clinton-leaning voters in particular, it will probably fail. The strongest predictors of vote choice remain partisan affiliation and strength of partisanship. Bush and Kerry split the female vote almost 50-50 in 2004, which is unsurprising since that's pretty much how the parties split in the electorate. It would be surprising, though I suppose not impossible, if gender were to suddenly become an important factor in this election.
-- Todd/Leviathn
As i recall "BUSH" was supposed to be an outsider as well.
You will not see many clinton supporters voteing republican, not many want another 4 years like the last 8.
As far as Palin goes, grasping for straws comes to mind. Did I hear she is under investigation in alaska, something about ordering her x-brother inlaw fired from his state trooper job. didn't catch the whole story, might be nothing, I'm sure we'll hear about it weather it's true or not.
If Obama looses this election it will be for same reason as Kerry, young people talk a good story, but won't be botherd to go vote.
I guess we'll have to wait and see.