I'm not saying that military personnel are pursuing medals for the sake of glory, I'm saying that medals glorify ordinary people doing extraordinary things... that are sometimes ordinary in war. Does the man honor the medal or is it the medal that honor the man? There's a culture of military romanticism flourishing especially in the young who have never seen war and what it does to people. There are many vets who would gladly trade their medals and decorations, even if rightly earned - it does not matter, for lost friends.
What you are speaking of is exactly what drive men in war, the comraderie and ties to one another. The respect and friendship only a life threatening situation can create. I belive that in what I write, you see what you want to see and not what I'm actually saying. Medals aren't worth a damn when it comes at a cost of the lives of friends.
In a conflict, there are sacrifices made on a daily basis by every man in the field which are seldom mentioned nor understood. Some of these men have the unfortune to die, some might make a fortune of surviving just out of blind luck. It's the essence of life, in a way. I guess what I'm really trying to get at is that it's those who don't come home who are the real heros. A medal is worth nothing in that perspective.
The modern day conflicts we see now have very little similar to WW2. Today we kill at a distance, preferrably watching through a 46x magnifying lens using 30 mm cannon rounds and hellfires on human flesh and soft vehicles. I don't view that as going to war. Some men go to war never realizing what they've done.