This is why EVE can take a loss leader on free to play, these investors are investing in EVE for the VR bleeding edge and platform expansion. Free to play is not free for the company offering it and money has to come from somewhere invested against a projected revenue return or some future prize. EVE may well be the VR future of social media and the game itself is just a spring board for these investors because right now it's the perfect world scale beta environment to shape the future of VR.
About New Enterprise Associates
New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. With nearly $17 billion in cumulative committed capital since inception, NEA invests in technology and healthcare companies at all stages in a company's lifecycle, from seed stage through IPO. The firm's long track record of successful investing includes more than 200 portfolio company IPOs and more than 320 acquisitions.www.nea.com.
About Novator Partners LLP
Novator Partners is a London-based investment company led by Thor Bjorgolfsson. Over the last 10 years Novator has completed a significant number of investments in sectors including telecommunications, pharmaceuticals, technology, financial services, clean energy, consumer products and real estate. The Novator team is highly experienced in a wide range of situations - from traditional private equity to special situations including transforming investments for successful exits, and in private and publicly listed companies.