Author Topic: The future of Aces High is on Facebook  (Read 3362 times)

Offline Nefarious

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The future of Aces High is on Facebook
« on: November 07, 2019, 01:04:54 PM »
It reaches more players and former players than the Message Board does.

How can we harness it to help the game?
There must also be a flyable computer available for Nefarious to do FSO. So he doesn't keep talking about it for eight and a half hours on Friday night!

Offline Meatwad

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Re: The future of Aces High is on Facebook
« Reply #1 on: November 07, 2019, 01:05:45 PM »
Not if they refuse to use facebook
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Offline Bizman

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Re: The future of Aces High is on Facebook
« Reply #2 on: November 07, 2019, 01:20:01 PM »
I've heard Facebook is nowadays mostly for grandmothers...
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Offline atlau

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Re: The future of Aces High is on Facebook
« Reply #3 on: November 07, 2019, 01:20:36 PM »
It reaches more players and former players than the Message Board does.

How can we harness it to help the game?

And I'd heard Facebook was for old farts and that Instagram was in. Or out. Or was it snapchat?

Offline 100Coogn

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Re: The future of Aces High is on Facebook
« Reply #4 on: November 07, 2019, 01:21:01 PM »
(Pretend) WWII pilots don't use this new fangdangled technology.   :old:

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Offline Wiley

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Re: The future of Aces High is on Facebook
« Reply #5 on: November 07, 2019, 01:33:01 PM »
Well, considering the mean age in the MA these days, maybe advertising to old people will yield results.  What they really need to do is get one of the Instagram butt models to mention AH on a regular basis.  That will get exposure.

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« Last Edit: November 07, 2019, 01:45:10 PM by Wiley »
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Offline Spikes

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Re: The future of Aces High is on Facebook
« Reply #6 on: November 07, 2019, 01:33:11 PM »
Social media buzz in general is good for a game. The more word of mouth the better. I'd really love to get the reddit community going as it is one of the biggest 'communities' in the world, and totally free.
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Offline ACE

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Re: The future of Aces High is on Facebook
« Reply #7 on: November 07, 2019, 01:39:04 PM »
Social media buzz in general is good for a game. The more word of mouth the better. I'd really love to get the reddit community going as it is one of the biggest 'communities' in the world, and totally free.
I’m on reddit a ton and would love to help any way I can.
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Offline Vraciu

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Re: The future of Aces High is on Facebook
« Reply #8 on: November 07, 2019, 01:52:34 PM »
I refuse to allow MyFace to make money off of me.   Dumped it years ago.
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Offline CptTrips

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Re: The future of Aces High is on Facebook
« Reply #9 on: November 07, 2019, 02:29:02 PM »
A company would be crazy to ignore FB.  I don't use it, but the number of people who do is staggering.  And not only the breadth, but because the data is structured, ads can be much more precisely targeted than any TV commercial.

How neither FB, nor Reddit, nor standing on a street corner wearing a placard, addresses what I feel the the elephant in the room.  The fundamental failure point. 

According to the last stats I saw Hitech post, conversions rate is "around" 1%.  Something about the player experience is not closing the deal.  Unless you can improve that, you are mostly whizzing in the wind. But it doesn't hurt anything if it uses volunteer effort, but it is the reason it doesn't make sense to throw money at the marketing until you can raise that success rate.  You'd be better off just burning the money to save on heating costs.  ;)

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« Last Edit: November 07, 2019, 02:40:39 PM by CptTrips »
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Offline Wiley

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Re: The future of Aces High is on Facebook
« Reply #10 on: November 07, 2019, 02:39:47 PM »
According to the last stats I saw Hitech post, conversions rate is "around" 1%.  Something about the player experience is not closing the deal.  Unless you can improve that, you are mostly whizzing in the wind. But it doesn't hurt anything if it uses volunteer effort, but it is the reason it doesn't make sense to throw money at the marketing until you can raise that success rate.  You'd be better off just burning the money to save on heating costs.  ;)

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This.  More advertising does not solve everything.

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Offline hitech

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Re: The future of Aces High is on Facebook
« Reply #11 on: November 07, 2019, 03:13:06 PM »
A company would be crazy to ignore FB.  I don't use it, but the number of people who do is staggering.  And not only the breadth, but because the data is structured, ads can be much more precisely targeted than any TV commercial.


Tried it with about $15k in adds, was a dismal failure.

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Offline Nefarious

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Re: The future of Aces High is on Facebook
« Reply #12 on: November 07, 2019, 03:27:56 PM »
Tried it with about $15k in adds, was a dismal failure.

HiTech

While that is unfortunate and recall the ads that were ran, I'm not quite certain that's what is needed. Communities and groups need regular content to discuss or even better themselves in the game. There is literally a Facebook Group or Page for everything, and for me personally, I really feel like the groups and pages are/have the best content on Facebook.

I guess, I too, am not with the times with reddit. Perhaps I should check it out.
There must also be a flyable computer available for Nefarious to do FSO. So he doesn't keep talking about it for eight and a half hours on Friday night!

Offline CptTrips

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Re: The future of Aces High is on Facebook
« Reply #13 on: November 07, 2019, 03:29:34 PM »
Tried it with about $15k in adds, was a dismal failure.

HiTech

Yeah, I've heard they can be hit or miss. I haven't used FB ads but other ad systems I've used can be VERY sensitive to keyword optimization.  A/B testing... it's a whole freaking science.  Google ads are the same.  You can pour a whole lot of money down the drain fast if you don't do it right.  Not my area of expertise.

What was the failure?  No clicks?  Clicks but no downloads?  Download bump but no conversion?

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Offline The Fugitive

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Re: The future of Aces High is on Facebook
« Reply #14 on: November 07, 2019, 03:54:25 PM »
A company would be crazy to ignore FB.  I don't use it, but the number of people who do is staggering.  And not only the breadth, but because the data is structured, ads can be much more precisely targeted than any TV commercial.

How neither FB, nor Reddit, nor standing on a street corner wearing a placard, addresses what I feel the the elephant in the room.  The fundamental failure point. 

According to the last stats I saw Hitech post, conversions rate is "around" 1%.  Something about the player experience is not closing the deal. Unless you can improve that, you are mostly whizzing in the wind. But it doesn't hurt anything if it uses volunteer effort, but it is the reason it doesn't make sense to throw money at the marketing until you can raise that success rate.  You'd be better off just burning the money to save on heating costs.  ;)

$0.02,
CptTrips

That might be where social media could help the most. If more and more player are posting of how tough it is to learn and those things that can help get over that hump, maybe it could temper the frustration new players feel when they log in.