I don't have the answer, and if I did the big guy making the decisions wouldn't want to hear it from me.
Maybe he just wouldnt admit he heard it from you
Not reading all this thread as don’t have time to atm. But to answer the OP:
A social media presence. Official Pages on all of them, X, Threads, TikTok… All it takes is a copy/message once a month from THE Official (could have a proxy, gf/daughter…) c/p’d out to all of them and designate some admins to upload videos/content from the MA/FSO/Scenarios… It can be done, just like there are MA mods…
Here’s an example:
https://x.com/lotro
I was thinking of bringing back my youtube page...... that was nothing special before, and my "AH Radio" page on FB where I use to post live reports of what was going on in the arena when I flew.
I am teaching myself "Blender" to build animations and such. My hope is to create AH "Shorts", 30-60 second videos about AH trying to show all the things that are available in the game that so many people dont seem to know about. Try to show off the graphics we do have and point out why they are what they are. Show some mission editor stuff to show how quick and easy it is to load a mission, maybe some GV stuff not that Im any good in them, or some tactical or strategic things you can do in game on the fly, even some AAR (after action reports) on how some missions played out that I had posted about a few days before.
I have ideas, I have time, and if I dont kill myself trying to learn Blender and editing I may have the skills. Id be happy to try and do this on the "Official" AH pages given the access. If not Im going to give it a go on my pages anyway. The thing is we need everyone's support to push these things. Run the videos, "like" or "dislike" them, leave a remark, subscribe and so on. Stop in for a minute to just poke around so the algorithms pick up the action, so that it is put out to more and more people. If these posts/videos are seen by people when they pop up on there feeds it may interest them enough to do some research on the game and give it a try.