Clearly, the man is a front-runner for this year's Darwin Award.
http://www.darwinawards.com/There was a warning on a Superman cape: "Cape does not enable user to fly." This sounds funny, but the purpose is to protect the maker, not the user. Anyone dumb enough to jump off a building in a Superman cape expecting to fly isn't smart enough to heed a warning tag. Just like this moron ignored the disclaimer at the beginning of this movie.
A company could market cigarettes in a black pack with a skull & crossbones, call them "Cancersticks" and people would still buy them.
MRPLUTO VMF-323 ~Death Rattlers~ MAG-33