Typically we see this process as a source emitting a photon for no apparent reason and in a random direction. The photon then travels for a while (a picosecond or light years), and then it happens to run into some other particle which absorbs it.
In this view the act of transmission is indpendent form the act of absorption. It is possible that photon will travel forever, round and round the Universe never bumping into anything.
Feynman and Wheeler proposed a different model. The transmission of a photon will never happen unless there is a receiver ready to absorb it. They see it not as a transmittion/absorption sequence, but as an exchange instead.
"Somehow" (spooky action at a distance as termed by Einstein), both particles that exchange a photon, know about each other. The source emits a retarded (traveling forward in time) wave, The absorber sends an advanced wave (traveling back in time). What we see is a superposition of the two.
The consenquence of this theory is that every photon will be absorbed eventually (would not be emitted otherwise).
Just think of it, some quasar emits a photon 10 billions years ago, "knowing" that you'll be born 10 billion years later to see (absorb it with a particle in your eye). The photon is a "bridge" between your eye today and a quasar 10 billion years ago.
Spooky, huh?
Now, ask me about the meaning of life...