Too bad the engineering dept. and the sales dept. never got on the same page. Olds lost its niche market(s). The luxury lovers went to Buick and the sports-type went to Pontiac. Olds tried to get the active youth market with the Alero but there just wasn't enough oomph in the styling nor performance to pull them away from Honda, Toyota, and Nissan.
edit: my wife like the Alero, too, but we went with a Civic coupe instead. More car, less money, more sporty, less question about quality.