Airhead, of the 35,000 SKU's that we carry as an ACE Hardware, Walmart carries around 20,000 of the same SKU; a Lowes or Home Depot will have close to 30,000 of the same SKU. Of course one of our advantages is that we have greater depth in each product line, but what allows us to grow is service, knowledge and good business practices. We took the hardware store over, for instance, from an actual Mom and Pop who were losing their bellybutton because they did not provide service, their pricing was way too high, and they paid too little attention to the product mix.
Walmart-1.4 miles away, Lowes-.5 miles away, and sales are up 10% over last year, 20% over 2 years ago and 30% over 3 years ago.
edit-population of the town is 5-6,000, BTW.