I was playing with Mpegs, Dvix, you name it... Anything but Quicktime. I have a thing with quicktime, I just dont like it. 
This film and the spit film I just did is in plain jane wmp9 vbr. 
Its going to play in almost everyones PC, had a nice compression ratio and still retains viewing quality. 
You have to take into concideration what you are compressing. This little 3:09 minute film was 4+ gigs in the project/un-rendered state. Its now 27megs. Levi's Film was over 9 gigs... 
Im happy with the quality. Its not going to be seen on a big screen TV so the quality is fine as far as a PC and I'm concerned. 
ACM was 2nd in this one. Nomak wanted BOOM, he got BOOM. 

And its tough to fit it all in 3:09 minutes. 
Just a fun film is all.